Thursday, July 04, 2019

Challenges and Opportunities of Social Media Data for Socio-environmental Systems Research

SES diagram with examples of topics that
have been researched using social media data
While I have written about how one can use social media data to study cities, health issues etc... more recently we have been looking into how such data can be used to aid  Socio-environmental Systems (SES) research. SES are defined as tightly linked social and biophysical subsystems that mutually influence one another through positive and negative feedbacks.  To this end, Bianca Lopez, Nick Magliocca and myself just ahd a paper published in Land entitled "Challenges and Opportunities of Social Media Data for Socio-environmental Systems Research." 

In this paper we discuss SES and how research into them poses many challenges, not least of which are collecting or compiling data at the appropriate scales and aligning social and environmental data to address SES questions.  We discuss how SES have been studied using more traditional sources of data (e.g. census data, remote sensing etc.) and explore how social media can be used in the context of SES research. Specifically we ask three specific questions. 1) How can feedback between social and environmental systems be meaningfully studied using social media data? 2) How can using social media data re-frame or compliment current SES research questions and methods? and 3) Are there best practices for collecting and validating social media data for use in SES research? If these questions sound interesting to you, we encourage you to read the abstract below or the full paper.

Abstract:
Social media data provide an unprecedented wealth of information on people’s perceptions, attitudes, and behaviors at fine spatial and temporal scales and over broad extents. Social media data produce insight into relationships between people and the environment at scales that are generally prohibited by the spatial and temporal mismatch between traditional social and environmental data. These data thus have great potential for use in socio-environmental systems (SES) research. However, biases in who uses social media platforms and what they use them for create uncertainty in the potential insights from these data. Here, we describe ways that social media data have been used in SES research, including tracking land-use and environmental changes, natural resource use, and ecosystem service provisioning. We also highlight promising areas for future research and present best practices for SES research using social media data.

Keywords: social media; socio-ecological systems; human-environment interactions; geospatial analysis; crowdsourced data.
Example of information provided by social media posts and how it is used in analyses. A single post from a social media user.

Example of information on people’s use of natural resources from social media data based on key word searches fish and oyster from Twitter, Instagram and Foursquare.

Full Reference:
Lopez, B., Magliocca, N. and Crooks, A.T. (2019), Challenges and Opportunities of Social Media Data for Socio-environmental Systems Research, Land, 8(7), 107; https://www.mdpi.com/2073-445X/8/7/107/htm  (pdf)

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